Vibe帮助小型企业在流媒体平台购买视频广告 | ENBLE
新锐广告科技初创公司Vibe旨在协助小企业利用流媒体广告，通过提供广告库存的访问权
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Streaming Adtech Startup Vibe Helps Small Businesses Tap into Ad Inventory
Have you noticed that streaming apps and services are bombarding you with more and more ads? Well, adtech startup Vibe plans to help small businesses ride that trend by giving them access to that ad inventory. 📺📈
Vibe, which recently raised $22.5 million in funding, aims to create a self-serve ad platform similar to the ones used by small businesses on platforms like Google and Meta. With Vibe, small businesses can take advantage of the growing segment of connected TVs and streaming services, opening up new advertising opportunities that were previously inaccessible to them.
But how does Vibe do it? 🤔 They have partnered with various streaming apps, channels, and live sports leagues to offer their ad inventory to Vibe’s customers. However, some big names like Hulu, Netflix, and YouTube TV are not part of the deal. That said, with Pluto, Fubo, Paramount, Warner Bros., CNN, and many others on board, there’s plenty of opportunities for small businesses to reach their target audience. 🎯
Arthur Querou, the co-founder and CEO of Vibe, is no stranger to the adtech industry, which is why Vibe has been able to convince a wide range of partners to work with them. 🤝 In the past, Querou co-created MotionLead and KMTX, two successful adtech companies. His experience and expertise have been instrumental in Vibe’s journey.
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What sets Vibe apart is its focus on the long tail of advertisers. While larger brands like Coca-Cola and Ford easily secure ad placements on streaming apps and services, small and medium-sized businesses often struggle to do the same. With Vibe’s self-serve platform, car dealerships, plumbers, restaurants, and others can create their own ad campaigns. The process is straightforward – select the streaming apps and channels, choose the geographical area, define the target audience, upload the video asset, and voila! ✨ Vibe also offers a performance dashboard to track ad spend, cost per view, and other metrics.
Over 2,000 U.S. companies have already utilized Vibe’s platform, generating an eight-figure revenue in 2023. As Vibe aims to optimize its system, they plan to enhance targeting capabilities using first-party data and automate campaign optimization.
Now, you might be wondering about the competition from industry giants like Google and Meta. According to Querou, Meta focuses on advertising exclusively on its social platforms, while Google faces publishers who are wary of repeating the same mistakes they made on the web. Streaming services, on the other hand, are also competing with YouTube. So, Vibe sees a niche in the market for small businesses to thrive. 💪
Q&A Content:
Q: What streaming apps and channels does Vibe have access to?
A: Vibe has signed deals with various streaming apps, channels, and live sports leagues. While it does not have access to Hulu, Netflix, and YouTube TV, there are still plenty of options available, including Pluto, Fubo, Paramount, Warner Bros., CNN, and more.
Q: How can small businesses create ad campaigns on Vibe’s platform?
A: Vibe offers a self-serve ad platform. Businesses can choose the streaming apps and channels where they want their ads to appear, define their target audience and geographical area, upload their video assets, and track performance through a dedicated dashboard.
Q: How successful has Vibe been so far?
A: Vibe has already served over 2,000 U.S. companies, generating significant revenue in 2023. The company plans to expand its team from 40 to 110 employees by the end of the year.
Q: Will Vibe face tough competition from Google and Meta?
A: According to Vibe’s CEO, Arthur Querou, Meta focuses primarily on advertising on its own social platforms, while publishers are cautious of repeating past mistakes with Google. Additionally, streaming services are becoming powerful competitors to YouTube, creating a niche for Vibe to thrive.
Looking Ahead
The rise of streaming apps and services has opened up new possibilities for small businesses to reach their target audience through advertising. Vibe’s self-serve ad platform empowers these businesses, providing them with the tools to compete in the streaming space. As Vibe continues to optimize its offerings and expand its partnerships, we can expect greater opportunities for businesses of all sizes to capitalize on this growing ad inventory.
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📚 參考文獻清單: – JBL’s Vibe Beam 耳機 – 真的太好以至於難以置信? – Google 和 Samsung 正在將附近分享和快速分享合併為一個統一的跨 Android 解決方案 – 以色列網絡安全初創公司面臨的挑戰 – Elaia: 投資於有前途的初創公司的風險投資公司 – Vibe 的競爭對手 – Adikteev: 創新的廣告技術解決方案
讓我們知道您對 Vibe 的看法以及它如何可能徹底改變小型企業的廣告格局！在下面的評論中分享您的想法，別忘了在社交媒體上傳播本文。👍
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